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Information Broker

Tool: Forcefield analysis

Typical use (type of issue/project)

To identify the forces that help or obstruct a change you want to make, because in every situation there are both driving and restraining forces that influence any change. It is used to get a whole view of all the forces for or against a plan so that a decision can be made which takes into account all interests.

Ease of use rating

Used by

Yourself and your team.

Tips for effective use

Assessing the forces which prevent the success of your change, you are able to develop a plan to deal with those forces. This is especially beneficial when there is a clear understanding of the factors that will help you with your change.

Signals of successful use

Knowing all the forces for or against your change and thus having a plan to reduce the impact of the opposing forces, and strengthen and reinforce the supporting forces.

Signals of unsuccessful use

Not considering the ease or difficulty when implementing a change.

Links to other tools

Brainstorming, Nominal group technique, SCAMPER, and McKinsey 7S.


Forcefield analysis

Key steps:

  • Define the problem
  • Define the objective
  • Prepare the force field diagram
  • Identify the +forces and the -forces
  • Rate forces for ‘ease of change’ and ‘impact’
  • Analyse and evaluate
Total Impact Ease of change +Forces -Forces Ease of change Impact Total